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It is vital to know how users evaluate presented site information before makeing the decision to click. This is done through structured benchmarking and careful analysis in each targeted arena; from GOOGLE organic to Facebook PPC.

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Many companies say they have good customer service but fall short. Optima strives for perfection in every transaction, delivering true “Customer Service”. [View All]

Link Building

Link building is arguably the most daunting task Internet marketing professionals face. The problem is lack of control. As a marketer I can control key word placement and phrase distribution, but I cannot control another webmaster’s decision to place my link on his or her page. Faced with this fact marketers must rely on link rich blog posts and articles which encourage webmasters to use that content on their sites.

An effective strategy indeed; but one that works slowly and requires a huge commitment in time and dollars.

Our fix is a repository of helpful information supported by local sponsors and advertisers, coupled with link exchange partnerships brokered by Optima.

A cost effective and natural way of link building ensuring you a boost in ranking and exposure.

Maryland Web Design

The table below is a Google backward link report for With 597 total links, this report is indicative of Optima's backward link prowess.

Natural Links or Link Scams?

If it were easy EVERYONE would do it. Creating natural links isn’t easy and many business owners are driven to foreign SEO scammers who do not have their best interest at hand. Implemented irresponsibly link building can bring your online marketing efforts to a screeching halt. Remember search engines live by delivering relevant search results. From Google’s perspective, a page elevated by irrelevant links will probably return irrelevant search results and therefore should be ignored.

Our approach is simple: Content is King! Get visitors by producing interesting content and reward our Network Partners with the marketing opportunity.

Link Building
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